China’s Reluctance to Develop its Soft Power

Soft power, often associated with a country’s social and cultural charisma, allows a state to attract other states and obtain its preferred outcomes through non-coercive means (Nye 2012, 151). While many developed economies such as the United States, the United Kingdom and Japan have invested substantially in developing soft power, China, the emerging economic and military superpower in today’s world, largely fails to develop its soft power that matches its economic and military expansion.